121 Festival

Status: Launched 2021 | Category: Entertainment Technology | Studio: Psychoative

Site no longer live :l

The Beat Drop Brief

Wellington's legendary Club 121 needed a website that could bottle their underground energy and pour it across screens nationwide – a digital mainstage for their debut festival.

The Experience We Crafted

🌿 Psychedelic Kiwi Immersion

Native flora/fauna illustrations pulsing to ambient basslines

Hover-triggered soundwave animations (subtle enough for office browsing)

Lineup reveals that feel like uncovering secret set times at the venue

🎛️ Backstage Tech Wizardry

Airtable/Zapier CMS allowing real-time:

Vendor applications

Volunteer coordination

My Role

Creative Director | Pitched the "digital doof" concept after attending 3 club nights for research

Systems Architect | Streamlined 14 stakeholder workflows into one unified backend

Vibe Translator | Balanced festival chaos with UX clarity (see: the "Sober Mode" toggle)