Elliot Lee
Talent Army
Talent Army
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Status: Launched 2022 | Awards: Best UX Design, NZ Tech Innovation | Studio: Psychoactive
The Vision
We reimagined tech recruitment as a dynamic growth journey – replacing sterile job boards with living stories of career transformation.
What We Built
🍃 Narrative-Driven Web Experience
Claymation-style 3D animations
Spontaneous "Easter egg" movements
Visual storytelling for both employers and candidates
⚡️ Intelligent Job Board
Custom API syncing Webflow ↔ JobAdder in real-time
JetBoost filtering that feels like Tinder for dream jobs
Kiwi-tech coded icons replacing generic briefcase symbols
My Role
Architect | Won pitch against 4 agencies by demonstrating how storytelling reduces candidate drop-off
Conductor | Managed 8 specialists (3D artists, devs, copywriters) across 3 timezones
Bridge Builder | Translated recruiter pain points into playful interactions
The Impact
Shortlisted for 2023 Webby Awards (Employment category)
Became Talent Army’s flagship client acquisition tool
