Talent Army

Status: Launched 2022 | Awards: Best UX Design, NZ Tech Innovation | Studio: Psychoactive

Launch the site

The Vision

We reimagined tech recruitment as a dynamic growth journey – replacing sterile job boards with living stories of career transformation.

What We Built

🍃 Narrative-Driven Web Experience

Claymation-style 3D animations 

Spontaneous "Easter egg" movements

Visual storytelling for both employers and candidates

⚡️ Intelligent Job Board

Custom API syncing Webflow ↔ JobAdder in real-time

JetBoost filtering that feels like Tinder for dream jobs

Kiwi-tech coded icons replacing generic briefcase symbols

My Role

Architect | Won pitch against 4 agencies by demonstrating how storytelling reduces candidate drop-off

Conductor | Managed 8 specialists (3D artists, devs, copywriters) across 3 timezones

Bridge Builder | Translated recruiter pain points into playful interactions

The Impact

Shortlisted for 2023 Webby Awards (Employment category)
Became Talent Army’s flagship client acquisition tool